Rokstok Adds 250 3D Jewelry Videos & Changes How Customers Shop for Jewelry Online - San Francisco Chronicle
Buffalo, NY (Vocus) October 20, 2010 While millions of people enjoy shopping online each year, it can often be less exciting for those who wish they could see more than just a standard image of the product. Rokstok, an online jeweler specializing in custom wedding rings and engagement rings, has addressed that problem by adding 250 jewelry videos to their site, all of which are in 3D, thus enhancing the online shopping experience.
"We live in a time when people love to watch online videos, so this gives those shoppers a chance to tap into that interest," explains Andrew Moquin, president and CEO of Rokstok, an online global marketplace for jewelry, including diamonds, rings, Verragio, and Tacori products. "The jewelry videos are beneficial because they provide a real look at what the person is considering, and the process involved, rather than just viewing a rendition or photo."
The 3D videos that have been added focus on various aspects of the jewelry industry. One video that is particularly popular with consumers, especially those interested in custom wedding rings and custom engagement rings, demonstrates the custom jewelry process. This video shows the entire process of how a ring is customized.
"By watching videos, people can get a better sense of the product, as well as seeing things first-hand," adds Moquin. "It brings shopping for rings to a whole new level, one that we feel is much more interesting and exciting."
About Rokstok:
Rokstok is a comprehensive online jewelry marketplace that brings together diamond wholesalers and jewelry customers. It specializes in helping meet people's needs for high-quality diamonds, engagement rings, wedding rings, custom designs, and more. Combined, its staff members have over 40 years of experience in the industry and are all trained by the Gemological Institute of America. To learn more about Rokstok, visit the website at www.rokstok.com.
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